This ad is really clever. Tiger Woods simply wants to return to golf but everyone feels the right to pass their judgment. His dad Earl (whose voice is portrayed in the video) is the only person who would have had the right to do that, though. His dad died in 2006. The timing couldn’t be any better as the Masters start tomorrow.

I’m a big fan of ambient music and visual imagery. Artists like Sytnaks and others from Ghostly records are daze-inducing in such a relaxing way. Hammock created something equally as beautiful with “Mono No Aware,” the single from Maybe They Will Sing For Us Tomorrow, out on Darla Records.

Hammock – Mono No Aware

The vivid images and clever use of Felix Da Housecat’s remix of Nina Simone’s “Sinnerman” make this ad tick. What makes the phone so special though? The only drawback is the lack of a solid message.

Nina Simone – Sinnerman (Felix Da Housecat’s Heavenly House Mix)